Meta chief executive officer Mark Zuckerberg on Tuesday announced changes to content moderation on Facebook and Instagram long sought by conservatives. Incoming President Donald Trump said the new approach was 鈥減robably鈥 due to threats he made against the technology mogul.
The move to replace third-party fact-checking with user-written 鈥渃ommunity notes鈥 similar to those on Trump backer is the latest example of a media company moving to accommodate the incoming administration. It comes on the four-year anniversary of Zuckerberg banning Trump from his platforms after the attack on the U.S. Capitol.
Zuckerberg has been a target of Trump and his allies since he donated $400 million to help local officials run the 2020 election during the coronavirus pandemic. Those donations became part of a that the 2020 election was rigged against Trump, although there has never been any evidence of widespread fraud or problems that would have changed that result. Nonetheless, Republican-controlled states have future donations to local elections offices and Trump himself Zuckerberg in a book published in September, during the peak of the presidential campaign.
Zuckerberg Tuesday using some of the language that conservatives have long used to criticize his platforms, saying it was time to prioritize 鈥渇ree expression鈥 and that fact-checkers had become 鈥減olitically biased.鈥 Zuckerberg said he is moving Meta's content moderation team from California, a blue state, to red state Texas, and lifting restrictions on some immigration and gender discussions. Meta had no immediate comment on how many people might be relocated.
At a press conference hours later, Trump praised the changes.
鈥淚 think they've come a long way, Meta,鈥 Trump said. When asked if he believed Zuckerberg made the changes in response to threats the incoming president has made, Trump responded: 鈥淧robably.鈥
Meta is among several tech companies apparently before he takes office later this month. Meta and Amazon each donated $1 million to Trump鈥檚 inauguration fund in December, and Zuckerberg had at the his Mar-a-Lago club in Florida.
Zuckerberg this week also Ultimate Fighting Championship chief executive Dana White, to Meta's board. Amazon announced on incoming First Lady Melania Trump. ABC News, which is owned by Disney, last month settled a libel suit filed by Trump with a to Trump's presidential library foundation.
Brendan Nyhan, a political scientist at Dartmouth College, called the Meta changes part of 鈥渁 pattern of powerful people and institutions kowtowing to the president in a way that suggests they're fearful of being targeted.鈥
Nyhan said that's a grave risk to the country.
鈥淲e have in many ways an economy that's the envy of the world and people come here to start businesses because they don't have to be aligned with the governing regime like they do in the rest of the world,鈥 Nyhan said. 鈥淭hat's being called into question.鈥
Except for YouTube, Meta's Facebook is by far the most used social media platform in the U.S. According to the Pew Research Center, about 68% of American adults use Facebook, a number that has largely held steady since 2016. Teenagers, however, have fled Facebook over the past decade, with just 32% reporting they used it in a 2024 survey.
Meta began fact checks in December 2016, after Trump was elected to his first term, in response to criticism that 鈥渇ake news鈥 was spreading on its platforms. For years, the tech giant boasted it was working with more than 100 organizations in over 60 languages to combat misinformation.
The Associated Press ended its participation in Meta鈥檚 fact-checking program a year ago.
Media experts and those who study social media were aghast at Meta's policy shift.
鈥淢ark Zuckerberg鈥檚 decision to end Meta鈥檚 fact-checking program not only removes a valuable resource for users, but it also provides an air of legitimacy to a popular disinformation narrative: That fact-checking is politically biased. Fact-checkers provide a valuable service by adding important context to the viral claims that mislead and misinform millions of users on Meta,鈥 said , lead writer for , the News Literacy Project鈥檚 digital tool that curates fact checks and teaches people to spot viral misinformation.
Business analysts saw it as an openly political gambit.
鈥淢eta is repositioning the company said Emarketer analyst Jasmine Enberg. "The move will elate conservatives, who鈥檝e often criticized Meta for censoring speech, but it will spook many liberals and advertisers, showing just how far Zuckerberg is willing to go to win Trump鈥檚 approval.鈥
X's approach to content moderation has led to the loss of some advertisers, but Enberg said Meta鈥檚 鈥渕assive size and powerhouse ad platform insulate it somewhat from an X-like user and advertiser exodus.鈥 Even so, she said, any major drop in user engagement could hurt Meta鈥檚 ad business.
Meta's quasi-independent Oversight Board, which acts as a referee of controversial content decisions, said it welcomes the changes and looks forward to working with the company 鈥渢o understand the changes in greater detail, ensuring its new approach can be as effective and speech-friendly as possible.鈥
On X, Rep. Jim Jordan, an Ohio Republican, called Meta's move a 鈥渉uge step in the right direction.鈥
Others in the GOP were skeptical.
鈥淔ool me once, shame on you. Fool me twice, shame on me,鈥 Rep. Mike Lee, a Utah Republican, wrote on X. 鈥淐an any of us assume Zuckerberg won鈥檛 return to his old tricks?鈥
Zuckerberg is not registered with any political party but was once seen as a champion of liberal causes. He invested heavily in supporting an immigration overhaul and defending the rights of those brought to the U.S. illegally as children to remain in the country. His efforts to fact-check content on Facebook made him a longtime target of conservative suspicions. When he made his election donation in 2020 he framed it as a nonpartisan, civic act, but quickly ran afoul of on the right.
Alexios Mantzarlis, director of the Security, Trust, and Safety Initiative at Cornell Tech and a former director of the International Fact-Checking Network, said the change is 鈥渁 choice of politics, not policy,鈥 and warned: "Depending on how this is applied, the consequences of this decision will be an increase in harassment, hate speech and other harmful behavior across billion-user platforms.鈥