Trump bid nets tough reaction from some former media friends

Former President Donald Trump arrives to announce a third run for president at Mar-a-Lago in Palm Beach, Fla., Tuesday, Nov. 15, 2022. (AP Photo/Rebecca Blackwell)

NEW YORK (AP) 鈥 Not all of his friends have abandoned him, but the harsh media reaction to former President Donald Trump's announcement that he's seeking the top office again illustrates that if he wants his old job back, he has a lot of convincing to do.

Just glance at some headlines: 鈥淭rump Shocks the World by Nearly Putting Us to Sleep,鈥 said the . 鈥淥ld Mar-a-Lago Man Yells at Cloud,鈥 said the . 鈥淒onnie, Time to Go Away,鈥 said . 鈥淭rump 3.0 is a Changed Man. He's a Loser,鈥 said

鈥淣o,鈥 simply read the headline.

And those are conservative organizations.

鈥淚've been aggregating stories from right-wing media since 2017,鈥 said Howard Polskin, founder of The Righting newsletter. 鈥淚've never seen Trump receive such negative coverage from these outlets. It's not only negative, some of the headlines are downright insulting to him.鈥

Consider Wednesday's epic troll from the New York Post, the newspaper owned by conservative media magnate Rupert Murdoch that has turned sharply against Trump since last week's midterm elections.

鈥淔lorida Man Makes Announcement,鈥 was the headline running across the bottom of the front page, directing readers to an article on Page 26.

鈥淭here is nobody who knows better than Rupert Murdoch that the way to upset Donald Trump is not to say his name,鈥 Maggie Haberman, reporter for The New York Times and author of 鈥淐onfidence Man: The Making of Donald Trump and the Breaking of America,鈥 said on CNN.

The website midday Wednesday was dominated by a picture of Florida Gov. Ron DeSantis, showered in red, white and blue confetti. It illustrated an article about the “enthusiastic response” DeSantis received at a GOP event.

Readers needed to scroll down further for an article about Trump's announcement.

The Wall Street Journal, like Fox another Murdoch-controlled property, editorialized earlier in the week against another Trump run. But it played his announcement straight on Wednesday, giving it front-page play.

Trump's announcement coincided with Sean Hannity's prime-time program on Fox News Channel, far and away the most popular media outlet for conservative viewers 鈥 and proof that Trump still has friends in powerful places and that there鈥檚 a long way to go before the next election. Hannity interrupted Trump two-thirds of the way through the announcement speech 鈥 not to abandon him, but to praise him.

鈥淭his was an absolutely brilliant speech,鈥 said Hannity guest Mike Huckabee, the former Arkansas governor. 鈥淭he best I've heard in a long time.鈥

鈥淚t sounded presidential,鈥 agreed analyst Joe Concha.

Fox then returned to the speech.

The Newsmax network aired Trump's speech in full. Its website that in making the announcement, the former president was 鈥渢urning a deaf ear to establishment calls to hold off or Democrat efforts to stop him.鈥

CNN aired about a third of Trump's speech live on Tuesday night before cutting it off. Analyst Tim Neftali said 鈥渢his is TelePrompter Trump,鈥 noting that he seemed to lack the energy he usually shows at rallies.

鈥淚 have a feeling that the midterm is depressing him terribly,鈥 Neftali said.

MSNBC talked about Trump, but didn't air the speech. Broadcast networks stuck with their regular programming.

Mainstream news outlets pulled no punches. In the lead to its , The Washington Post described Trump as 鈥渢he twice-impeached former president who refused to concede defeat and inspired a failed attempt to overthrow the 2020 election culminating in a deadly attack on the U.S. Capitol.鈥

Similarly, the top to said Trump 鈥渢ried to overthrow the results of the 2020 presidential election and inspired a deadly riot at the Capitol in a desperate attempt to keep himself in power.鈥

A lengthy lead to The New York Times story said Trump's 鈥渉istorically divisive presidency shook the pillars of the country's Democratic institutions鈥 and said he ignored the appeals of Republicans who blame him for the party's poor showing in the midterms.

In a news analysis, the Los Angeles Times said Trump 鈥渉as reverted to a familiar tactic 鈥 meeting weakness with hubris.鈥

Away from the coasts, the Houston Chronicle led the paper with an account of Trump's announcement by The Associated Press. Neither the Charlotte Observer in North Carolina and Las Vegas Sun in Nevada mentioned Trump on their front pages, and the Chicago Tribune teased an article inside the paper.

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