RHODES, Greece (AP) 鈥 Tourists at a seaside hotel on the Greek island of Rhodes snatched up pails of pool water and damp towels as flames approached, rushing to help staffers and locals extinguish one of the wildfires threatening Mediterranean locales during recent heat waves.
The quick team effort meant that 鈥渂y the time the fire brigade came, most of the fire actually was dealt with,鈥 said Elena Korosteleva from Britain, who was vacationing at the Lindos Memories hotel.
The next morning, some unsettled guests cut their holiday short 鈥 but most stayed on as the resort wasn't damaged in the small brush fire outside its grounds.
The Greek island known for sparkling beaches and ancient sites is nursing its wounds after in July. After during the height of travel season, Rhodes is weighing how the crisis will affect its vital tourism sector, which fuels most of its economy and some 20% of Greece's.
It鈥檚 the same for other Mediterranean destinations, like Italy and Spain, where the tourism sector also is being hit by . Greece, Italy, Algeria and Tunisia combined lost more than 1,350 square kilometers (520 square miles) to blazes that affected 120,000 people in late July, according to . And Greece is expecting even more extreme heat in the coming days.
The mayor of Villardeciervos village, in part of northwestern Spain ravaged by fires last summer, said hikers are still coming.
鈥淭ourism is bound to suffer a bit in the next few years, (whether) we like it or not,鈥 Rosa Mar铆a L贸pez said. 鈥淥n the hiking trails, there are no trees, and it is very sad to see. 鈥 But this area is still highly valued by tourists in spite of everything. We will have to adapt.鈥
Fires have chased away tourists in hard-hit parts of Greece and Italy. Rhodes saw mass cancellations of flights and the trend is similar in Sicily, said Olivier Ponti, vice president of insights at ForwardKeys, a travel data company with access to airline industry ticketing data.
While travel to Greece overall has not been hit too hard, Italy isn't as lucky. Wildfires 鈥渉ave caused a slowdown in bookings for many Italian destinations, even places not close to the fires,鈥 he said, noting a drop for Rome in the last week of July.
Even without the flames, summer can be a .
Hoteliers are worried in southeastern Spain鈥檚 coastal resort city of Benidorm, a longtime favorite for British and Scandinavian tourists.
鈥泪蹿 every summer, the impact on our economy would be significant,鈥 said Antonio Mayor, chair of the hotel and tourism association in the Valencia region, which includes Benidorm. 鈥淥ur activity is centered on the three summer months.鈥
That could mean tourists head north to Scandinavian countries or the United Kingdom instead.
鈥淩ecord-setting temperatures in European countries such as Greece, Italy and Spain are not scheduled to ease up as we enter August, so it might be considered a much safer option to opt for a stay in northern Europe,鈥 said Tim Hentschel, CEO of digital booking platform HotelPlanner.
The World Meteorological Organization and the EU's Copernicus Climate Change Service calculated July to be the . Heat records foreshadow changes ahead as the planet warms, scientists say, including more flooding, longer-burning wildfires and extreme weather events that put people at risk.
With that in mind, U.S.-based climate technology startup Sensible Weather is developing insurance that would compensate people if .
It's rolled out 鈥渨eather guarantee鈥 coverage to travel companies in the U.K., France and the U.S., which pays travelers if prolonged rain ruins their beach break or there鈥檚 no snow for a ski trip.
Sensible Weather will soon add a heat cover option 鈥渋n anticipation of next summer,鈥 founder Nick Cavanaugh said. 鈥淧eople are asking me about it more because they鈥檙e thinking about these things more.鈥
While people differ on how hot is too hot, 鈥渋n the simplest version, if it was 42 degrees Celsius (107.6 Fahrenheit) for three hours in the middle of the day and you couldn鈥檛 go out and do an activity, we could give you some money back,鈥 he said.
Rhodes had expected 8%-10% over a bumper year in 2022, when about 2.6 million people flew in to the Greek island, mostly from Britain and Germany. But after the fires, flight cancellations in the last week of July exceeded all bookings made in the equivalent week in 2019, said Ponti of ForwardKeys.
Manolis Markopoulos, head of the Rhodes hotel association, is optimistic that rebounding arrivals to parts of the island not damaged by flames can salvage much of the projected boost in tourism.
鈥淓very day we're seeing more business,鈥 he said. 鈥淏y Aug. 8-10, I think we'll be back to our normal pace at all these resorts," which account for about 90% of the island's 220,000 beds.
In damaged areas, 鈥渟ome brave tour operators have already decided to bring customers from this coming weekend," Markopoulos said. 鈥淭hese areas have a longer road before they return to normality 鈥 but they're not even 10% of the (island's) total capacity.鈥
New bookings for future travel to Rhodes did take a hit, falling 76% the week of July 17, when the fires began, over the previous week. For Greece as a whole, they slumped 10%, Ponti said.
While some major and holidays 鈥 offering refunds to people who鈥檇 booked for fire-hit areas 鈥 other budget airlines kept offering seats and reported normal travel figures, HotelPlanner鈥檚 Hentschel said.
In Germany, leading travel operator TUI is again offering vacations to all parts of Rhodes after it stopped flying tourists in.
鈥淲e would do more damage to the people of Rhodes if no more tourists came now after the forest fires,鈥 TUI CEO Sebastian Ebel told Germany's dpa news agency.
Greek Prime Minister Kyriakos Mitsotakis offered an additional incentive, appearing on ITV鈥檚 鈥淕ood Morning Britain鈥 this week to promise people whose Rhodes vacations were spoiled by the fires a free week on the island next spring or fall.
Korosteleva, the Rhodes vacationer, said the blazes should motivate action against climate change.
鈥淚t makes people aware what we鈥檝e caused to the planet, that this change may not be reversible. So it鈥檚 not just about tourism,鈥 said Korosteleva, who heads the University of Warwick鈥檚 Institute of Global Sustainable Development. 鈥淚 think it actually clearly touches upon how we need to start acting now.鈥
___
Chan reported from London. AP reporters Nicholas Paphitis in Athens, Greece; David Brunat in Barcelona, Spain; Sylvia Hui and Courtney Bonnell in London; and Kirsten Grieshaber and Geir Moulson in Berlin contributed.
