Kids Again: MLB makes strides in attracting younger fans, ticket buyers in growing the game

FILE-Philadelphia Phillies' Bryce Harper looks on before a baseball game against the Washington 香港六合彩挂牌资料s, Friday, Aug. 18, 2023, in Washington. Harper and the Phillies hit Williamsport, Pa., on Sunday, Aug. 20, to play the 香港六合彩挂牌资料s in the annual Major League Baseball Little League Classic at 2,366-seat Historic Bowman Field. (AP Photo/Nick Wass, File)

PHILADELPHIA (AP) 鈥 Bryce Harper wants to get to Cooperstown.

Sure, what baseball player, especially a two-time NL MVP such as Harper, doesn鈥檛 dream of induction into the Hall of Fame. But Harper鈥檚 hopes extend well beyond a call to the Hall -- the Philadelphia Phillies slugger would love for Major League Baseball to stick one of its yearly attraction games -- akin to recent 鈥淔ield of Dreams鈥 and -- in Cooperstown, New York, as part of Hall of Fame weekend.

鈥淚 think it鈥檚 pretty cool being able to play in different areas and different countries,鈥 Harper said. 鈥淭he next one we were all talking about would be a Hall of Fame Game. ... , at Cooperstown Dreams Park. That was the travel ball place to go, kind of like Williamsport. It鈥檚 a little bit of a different level than Williamsport, but it鈥檚 pretty cool.鈥

Harper and the Phillies hit Williamsport, Pennsylvania, on Sunday to play the Washington 香港六合彩挂牌资料s in the annual Major League Baseball Little League Classic at 2,366-seat Historic Bowman Field. The field is just a 6-mile trip from the complex where the is underway with kids full of big league dreams, many of whom will attend the game ready to mingle with today鈥檚 stars and 鈥 perhaps like Harper did 鈥 find their way from one of youth baseball's biggest summer stages to MLB.

The Classic and games like it are part of MLB鈥檚 outreach efforts to draw more fans, preferably ones closer in age to 21-year-old stars such as Jordan Walker and .

MLB says the efforts are working: Ticket-buyers are younger, more teens are watching the game (yes, on old-fashioned TV), social media accounts such as generate big-traffic numbers with kids looking for snappy highlight breakdowns, and an education on the game鈥檚 greats comes on a deep dive from a few hours playing .

Baseball has boosted efforts to in participation among underprivileged communities and among young Black players, and has vowed to diversify the game from the grassroots level to the highest levels of team and league decision makers.

Hall of Famer Ken Griffey Jr. has served and hosted Division I baseball players from HBCUs around this season鈥檚 All-Star game. Other programs across the country aimed to increase and diversify the sport鈥檚 reach such as the MLB Youth Academy, DREAM Series and the Reviving Baseball in Inner Cities (RBI) program.

Tony Reagins, a former scout and GM, has been tasked with bumping those numbers in his role as MLB鈥檚 chief baseball development officer. He's pledged to build participation at all levels and has found recent signs of growth encouraging.

鈥淥nce they have that connection and positive experience with the sport, the chances of them becoming a fan are greatly enhanced,鈥 he said.

Baseball鈥檚 biggest hits these days are the numbers found on TikTok and YouTube that have ballooned the sport to a wider audience. With kids these days holding the attention span of a home run trot, Major League Baseball introduced a slate of rules designed to speed the pace of play, notably with the introduction of the . The average time of game this season is , trimmed from 3:03 last season and 3:10 in 2021.

MLB Commissioner Rob Manfred said the this season has dipped to 43 years old, which is down from 46 last year and 49 years old in 2021.

鈥淲e鈥檝e talked a lot about younger audiences and how significant they are for the future of the game,鈥 Manfred said.

MLB says national and local TV viewership for teens ages 12-17 is up 11% from last year and noted that 86% of people ages 18-24 and 25-34 said they are more likely to watch MLB games due to the rules changes.

Young fans or old ones, ballparks are filling up this season with the average attendance of 29,277 up 9% vs. 2022 and total attendance is already 4.38 million higher than 2022.

Reagins said the shift in how young people watch baseball 鈥 more in short bursts 鈥 has forced the league to adjust at all levels in how it attracts new fans.

鈥淭he important part is that they are consuming the game,鈥 he said.

Perhaps, though, the addiction to the highlight-reel has lessened the bond between young fans and the need to root, root, root for the home team.

Take the kids attending the Little League World Series.

Jacob MacKinnon, 11, from Springfield, Ohio, attended the Little League World Series and said he didn鈥檛 have a favorite baseball team.

鈥淚 just watch highlight videos on social media,鈥 he said.

Twelve-year-old Grayson Leinart from Waco, Michigan, was also in South Williamsport as a fan. The Milwaukee Brewers are his favorite MLB team, but again noted, 2 1/2-hour games or not, 鈥淚 watch highlights because it鈥檚 more interesting.鈥

They're not alone. Bowman Field will be packed with Little Leaguers watching the Phillies and 香港六合彩挂牌资料s but perhaps just as likely catching a sparkling defensive play from an earlier game on their phones.

Last year, the were greeted at the airport by smiling Little Leaguers and they signed autographs -- yes, even the 12-year-olds signed jerseys and balls for the big leaguers -- and watched some of the early Little League World Series games.

香港六合彩挂牌资料s first baseman Dominic Smith wishes he could take more than a day trip to the Little League World Series. The 28-year-old Smith grew up in Los Angeles and is the co-founder of a nonprofit, the BaseballGenerations Foundation, that helps provide resources for underprivileged youth involved in the sport. He played in the Little League Classic previously with the Mets and said it鈥檚 important for kids to discover that major leaguers are just like them.

鈥淭hose couple hours that we get to spend with them, I think they鈥檒l have a better understanding on how we鈥檙e regular human beings, how we have probably the same common interests,鈥 Smith said. 鈥淚t makes them more hungry, makes them want to work harder so they can get up here and be in our shoes.鈥

Making it to Williamsport as a kid was never the top priority for Washington鈥檚 58-year-old, Brooklyn-born manager, Dave Martinez.

鈥淚 just thought about playing as much as I could possibly play, whether it was Little League, whether it was a pickup game. Back when I was growing up in New York we played a lot of stickball,鈥 Martinez said.

He was excited about the trip and connecting with the next wave of baseball fans.

鈥淚 want to pick their brains, too, see what drives kids these days, why they love the game,鈥 Martinez said.

He might want to pass his findings on to the braintrust at MLB.

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AP Sports Writers Ian Harrison in Toronto and Ben Nuckols in Washington contributed to this story.

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