It's been nearly 25 years since Malcolm Gladwell published 鈥淭he Tipping Point," and it's still easy to catch it being read on airplanes, displayed prominently on executives' bookshelves or hear its jargon slipped into conversations. It's no surprise that a sequel was the next logical step.
In Gladwell is rehashing and rebuilding on the concepts that he first wrote about in 2000. That's not necessarily a bad thing, but it wasn't really necessary either.
Gladwell is of 鈥渟ocial epidemics鈥 and how little things could make a big difference. In his latest book, he's just as concerned about the underside of the tipping point, or what he calls an 鈥渁ttempt to do a forensic investigation of social epidemics.鈥
The book's style is familiar to anyone who has followed Gladwell's work over the years: an engaging but whiplash-inducing tour of examples ranging from bank robberies in Los Angeles to the opioid epidemic. And it makes sense that a book looking at social epidemics would also look at
A key part of Gladwell's thesis in 鈥淩evenge鈥 looks at what he calls the overstory, small-area variations that distinguish one area or community from another and affect the people who live there. It's what may explain differences in Medicare fraud rates among communities or vaccination rates among types of schools.
鈥淩evenge鈥 is entertaining but it's essentially fan service for readers who enjoyed 鈥淭he Tipping Point." The sequel provides more of the same: nuggets of history and jargon that they soak up on airplanes and toss around during conference table conversations.
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